4 Pillars of Trust
Learn the detailed standards that build patient trust in your practice
Image
First impression matters
Why does "hospital white" repel? How to choose colors so the patient feels safe even before the visit.
Professional design
Your website is your practice's business card. It should build trust from the first glance.
- Consistent visual identity (colors, fonts, logo)
- Clear layout and navigation
- High-quality photos of practice and therapist
- Professional service descriptions
Color psychology
Colors affect emotions and perception. Choose a palette that builds a sense of security.
- Avoid aggressive, bright colors
- Opt for muted, calming tones
- Blue and green build trust
- White can be too "hospital-like" - add warm accents
Responsiveness
Most patients browse sites on their phone. Make sure your site works perfectly on all devices.
- Works on phone, tablet and computer
- Fast loading on weaker connections
- Readable fonts and appropriate spacing
- Easy one-thumb navigation
Technology
Security and speed
Loading speed and SSL certificate are the digital equivalent of a clean, well-maintained practice.
SSL Certificate (HTTPS)
This is an absolute minimum. Lack of SSL is a red flag for patients and search engines.
- Green padlock in address bar
- Encryption of data transmitted through the site
- Required by GDPR for contact forms
- Positive impact on Google ranking
Loading speed
Patients won't wait. The site should load in less than 3 seconds.
- Image optimization (WebP, compression)
- Minimization of CSS and JavaScript code
- Use of CDN for static resources
- Browser caching
Data security
As a psychologist, you process sensitive data. Your site must be secure.
- Regular CMS and plugin updates
- Secure contact forms
- Data backup
- Security monitoring
Law & GDPR
Regulatory compliance
Privacy policy, cookies and consents. How to protect patient data and your own license.
Privacy policy
Mandatory document informing about personal data processing.
- Information about data administrator
- Purposes of data processing
- Legal basis (GDPR)
- User rights (access, rectification, deletion)
Cookie consents
If you use Google Analytics or other tracking tools, you need user consent.
- Banner with cookie information
- Ability to reject non-essential cookies
- Information about cookie usage purposes
- Link to detailed cookie policy
Data processing consents
Every contact form requires consent for personal data processing.
- Checkbox with clear information
- Link to privacy policy
- Ability to withdraw consent
- Information about data retention period
Costs
Transparency and profitability
How not to overpay for booking systems and marketing? Analysis of tool profitability.
Transparent pricing
Patients want to know how much they'll pay. Hiding prices builds distrust.
- Pricing visible on site
- Payment methods information
- Does price include VAT?
- Information about refund possibility (NHS)
Website maintenance costs
Watch out for hidden subscriptions. Check exactly what you're paying for.
- Hosting and domain - ownership or subscription?
- Content update costs
- Booking system costs
- SSL certificate costs
Tool ROI
Not every booking system is worth its price. Analyze profitability.
- Compare costs of different solutions
- Check if you're paying for features you don't use
- Consider free alternatives
- Negotiate prices for long-term contracts
Ready to implement?
Check your site with our checklist and see how many standards you already meet